It wasn’t until today that I realized the value of cold calling. I was always looking for other ways to grow my real estate business and always kind of avoided making calls to people I didn’t know. Well, I had to give it a try while I was taking the BOLD class at Keller Williams, and also after hearing other agents talking about the number of calls and the business they get from it. After thinking and thinking I ended up signing up with Mojo and if you continue reading you will learn what happened in my first month. Now let me first say that during my first month using Mojo I did not follow a schedule, a plan or goal. I was just testing the service and what it actually feels like to cold call, and here are my first cold calling results using mojo.
I connected with an Owner who was selling a home by himself. He only had it listed on craigslist, and It was on my FSBO list from Mojo. I called this seller off the list and ended up referring him to a realtor friend who was looking for a house for one of his clients for a while, without any luck. His buyer ended up falling in love with this house and they got it under contract in less than a week from my referral. So, this generated me a referral fee!! This might not sound too big of a deal and it wasn’t to me either until I was curious to look at the activity reports on Mojo.
As I said before, during my first month of cold calling using Mojo I didn’t follow a schedule or a plan with a goal. I was thinking that my first cold calling results using mojo were not that great, but looking at the reports I realized that I didn’t really use it much. The reports say that I had about 17 hours logged into the system, under 3 hours of dialing time, and under 2 hours of actual talk time for the whole month. I probably navigated the system while time was running and maybe doing some other things also and that’s the 17 hours logged in.
However, I am thinking a lot about the 3 hours of dialing time that gave me the return of a referral fee. Seriously! Out of 3 hours!? YES! This time was a referral, but there are some many other possible outcomes. It could’ve be me finding the right home for one of my direct clients and it would’ve been a bigger return for me. So this is a very good first cold calling results using mojo to me!
I have heard many other agents talking about how many hours they commit to make calls like this, but I had to see it this way for me to actually see the true value. I had to experience it. Now I want to take those 3 hours I spread out in a whole long month and do it in a day. Yes! I’m asking myself what if I do 3 hours of dialing time per day, five days a week? Well I can’t wait to try committing to do this on a daily schedule with a daily goal.
It is true that there are different way to lead generate and grow your business, and I believe I want to also put this one my mix.
Eliezer Rivera, Licensed REALTOR®
Keller Williams Classic Group